Feike Sijbesma (CEO Royal DSM)

"we should anchor value creation (or destruction) on the People and Planet dimensions in the overall valuation of companies. One approach might be to introduce differentiated tax regimes depending on companies' performance or contribution on the ecological or societal axis.

A logical complement to such an approach would be to consider increased taxing on the use of scarce resources, whilst diminishing taxes on labor. This would help to tackle the scourge of unemployment and could make it easier to create jobs for older people as well as in certain services that society wants but that have become almost unaffordable."

From: Sijbesma, Feike, We Need to Redesign Our Economy (February 1, 2013), Huffington Post