World Business Council for Sustainable Development (WBCSD)

The World Business Council for Sustainable Development (WBCSD) is a CEO-led association of some 200 international companies. In 2010 WBCSD published its Vision 2050 report which lays out a pathway leading to a global population of some 9 billion people living well, within the resource limits of the planet by 2050. This work results from an 18-month combined effort with CEOs and experts, and dialogues with over 200 companies and external stakeholders in some 20 countries. The report included a strong plea for a tax shift: 

‘Increase price levels, via taxes and levies, to influence a shift of consumption toward the offering with the best environmental and social profile’

‘Tax strategies [should] shift towards incentivizing job creation and healthier products and discouraging negative external factors like pollution and environmental damage.’ 

WBCSD (2010) Vision 2050